The latest news and updates about YouTube
YouTube's latest Trends and Culture report highlights that despite the rise of niche digital communities, audiences still crave shared, mainstream cultural experiences.
YouTube has updated its app connectivity, allowing users to control their Connected TV viewing experience directly from their mobile phones without a remote.
YouTube is expanding its "Stations" experiment, allowing select podcasters, musicians, and creators to broadcast 24/7 video streams to simulate traditional television.
Starting late August 2026, YouTube will count video views the moment playback begins across all formats, aligning standard uploads with the Shorts methodology.
YouTube will double the watch hour and Shorts view requirements for new channels seeking monetization starting in February 2027.
YouTube has launched a new vertical livestream Practice Mode and interactive Shorts feedback tools to help creators optimize their content before going live.
YouTube has expanded its Shopping affiliate program to the UK, allowing eligible creators to earn commissions by tagging products from major retail brands directly in their videos.
YouTube's Culture Editor Julia Lee Harter shared vital strategies to discover trends, boost engagement, and link Shorts with long-form videos.
YouTube is testing a rebranded Analytics dashboard and warning creators about repetitive AI content and distressing videos that could trigger demonetization.
A new YouTube report details the rising influence of athletic content creators and offers strategic guidance for brands seeking to partner with them.
